1999 Strategic
Plan
October 18, 1999
Marketing
Committee
Goal 1: Establish
solid financial base.
I. Capital Campaign - $100K
A. Special Events
1. Dinners
2. Golf Tournaments
B. Foundations - $300K
C. Corporations - $100K
D. Individuals
1. 10 gifts of $20K =
$200K
2. 20 gifts of $1K =
$20K
3. All other $25+ = $20K
E. Lions Foundations
II. Camperships and Operating
Funds
A. Club Level
1. Solicit Donations - Send
letter to offer to speak, follow-up with phone
call
2. Nickel-a-Day
3. Buddy Fund - endowment for
camperships
B. Planned Giving
1. Insurance Company/Bank -
set-up fund
2. Publicize it - CPAs, Lawyers,
Estate Planners, Lions, Other Community Groups,
etc.
C. Charitable Living Trusts
D. Annuities
E. Major Donor Program
1. Capital Campaign
2. Board Training -
Sonny
3. Recognition Program -
Gegi
III. Fundraisers
A. Ones other have for us
1. Mechanicsville -
auction
2. Ellicott City - Microbrew
Fest
3. Laurel - Golf
Tournament
B. One that LCM sponsors -
ideas
1. Car Raffle
2. Antique Car Show
3. Golf Tournaments
4. Dinner
5. Raffles
6. Bowl-a-thon
7. Crab Feast
8. Celebrity Bartender
C. Celebrity Spokesperson
1. Ball Teams
2. Newscaster
3. Political Figure
Goal 2: Increase
the Awareness of Lions Camp Merrick in the MD, DC, VA and DE
area.
I. Speakers Bureau
A. Formalize
1. Package - script, video,
slides, top 3 wish list items…
2. Training
3. Equipment for speakers - TV/VCR
unit, slide project
B. Lions Clubs - continue
participation in 5 star award
C. Outside Organizations
1. Letter offering our
speaking services
2. Collect contact info, including
addresses from Lions for other organizations that
would be interested in supporting the camp
II. Newsletter
A. Increase circulation
1. 22C & 24A -
current
2. 22A - add
3. Outside organizations - church,
school, service organizations, social
clubs…
B. Send to Schools - Jim will get
proper clearances
C. Appeal for funds in each
newsletter
III. Miscellaneous
Opportunities
A. Media to Camp Events
B. Celebrity Spokesperson
C. Letters to hospitals,
pediatricians, social workers, home health
aids
D. Local Cable Channels
IV. Direct Mail - 4 per year
Building and Maintenance
Committee
I. Improve or add facilities to
accommodate diabetic program.
A. Enlarge Infirmary - $30K
(Possible rental option for 2000)
1. Add 2 beds
2. Add Service Area
3. Consider enlarging to add
storage area - $10K
B. Add baths to 6 cabins - $36K, need
septic field - $2
C. Provide sleeping facilities for
professional staff - 2 facilities, 4 beds each, separate
rooms, bath
1. Trailers - rental $2.4K,
sewer service, electric, where?
2. New Buildings - Buildings -
$250K, electric, sewer - $2.5K, furniture
-$5K
D. Provide walkways to major buildings
(funded) 4/00
E. Build waterfront access (funded)
4/00
F. Remove and rebuild administrator's
residence (funded) 6/00
G. Improve cafeteria - reroof,
insulate, baths, hear/air (funded) 5/00
H. Finish camp office (funded)
12/99
I. Upgrade electric service from road,
get SMECO to do analysis
J. Improve phone service
K. Add insulation, heat, etc. to Arts
& Crafts building - $25K
L. Remove and rebuild tractor shed for
sports equipment - $15K
M. Convert present sports equipment
cabin to sleeping cabin - $600
N. Add water and filtration system
& building to house it - $43K
O. Environmental Walkway -
$45K
II. Improve Camp Facilities for Long
Term
A. Buy the camp - $632K
B. Improve entrance road to all
weather road (2002) - $400K
C. Build conference center with the
capacity to sleep 40 - $1M
D. Build multi-use building - 2 levels
for separate groups to use
E. New Well (2002) - $8K
III. Address Ongoing Maintenance
Issues
A. Add automatic vacuum to pool
6/00 - $3K
B. Add maintenance staff position -
cleanup, grounds, pool 6/00
C. Complete maintenance building 6/00
- $10K
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